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‘heineken the city’ concept shop by tjep PDF Print E-mail
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Monday, 17 November 2008 21:00


dutch designers frank tjepkema, janneke hooymans, tina stieger and leonie janssen were commissioned
by the dutch beer maker heineken to design their first shop. the studio at tjep settled on a theme of pouring,
translating the idea into displays the blend from floor to wall to ceiling, in wave-like forms. a sub-theme for
the retail outlet was coldness. this theme can be spotted in the cool colours and 100% led lighting system.
coldness is also literally seen in the three- story fridge that holds heineken bottles form around the world.
the store is divided into four sections, the aforementioned fridge, a fashion department, a ticket and travel
section and a fully equipped recording studio for young music artists.

http://www.tjep.com

more
new public space furniture for amsterdam's amstel station designed by frank tjepkema











via archdaily


Posted originally: 11/14/2008
 

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