Brief: Designs for the next 90 years
Electrolux Design Lab 2009 invites undergraduate and graduate industrial design students around the world to create home appliances that will shape how people prepare and store food, wash clothes, and do dishes over the next nine decades.
The design ideas should address key consumer insights such as being adaptive to time and space, provide learning and allow for individualization.
Deadline
May 31, 2009
Finals
London, September 24, 2009
Prizes
1st prize 5,000 Euro and a six-month paid internship at one of the Electrolux global design centers
2nd prize 3,000 Euro
3rd prize 2,000 Euro
Watch this video to see all the finalists introduced by Henrik Otto
(Sr. VP Global Design at Electrolux and head of the DesignLab 2008 jury)
Electrolux, a global leader in home appliances, has chosen nine finalists to compete for first place in Electrolux Design Lab ’08
finals in Zurich, Switzerland, on October 9, 2008, where an international jury of renowned designers and experts will judge the
entries and select a winner.
For Design Lab’s sixth edition, Electrolux invited undergraduate and graduate industrial design students to create tomorrow’s home
appliances for the Internet generation. Submissions should be for 2-3 years into the future and address food storage, cooking, and/or
washing. More than 600 entries were received from 49 countries around the world.
The main criteria are the originality of the concept, loyalty to Electrolux brand values, the creativeness of the design, consumer
insight, and the degree to which the concept reflects such iGeneration core interests and concerns as mobility, convenience,
time, materials, personalization, entertaining, technology, and sustainability.
Latest Youtube video: Call for Entries:
For all Design Lab news go to:
http://www.electroluxdesignlab.com/press
For all Design Lab finalist images go to:
http://www.flickr.com/photos/14665971@N05/sets
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